10/24 15:59 CDT Big audiences for new CBS Thursday night NFL games
Big audiences for new CBS Thursday night NFL games
NEW YORK (AP) --- CBS's new Thursday night NFL package drew big audiences
despite a string of blowouts.
The Broncos' 35-21 win over the Chargers on Thursday was the last of seven
straight games to air on CBS, with simulcasts on NFL Network. The broadcasts
now switch to NFL Network only.
Five of the matchups were decided by at least two touchdowns, including three
by more than 30 points.
The seven games still averaged 16.5 million viewers between CBS and NFL
Network, the networks said Friday, nearly double the 8.5 million for last
year's games that aired on NFL Network with simulcasts on local channels in
each team's home market.
CBS is available in nearly 60 percent more households than NFL Network. CBS and
NFL Network sold advertising based on the combined audiences of the two
The viewership numbers showed why CBS wanted the package so badly even though
it already had the networks' highest-rated Thursday prime-time lineup. For the
demographic of viewers ages 18-49 coveted by advertisers, the average rating
for "Thursday Night Football" was up 126 percent compared with that night's
programming on CBS last year.
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